What does Channel Partner mean?
A channel partner is a third-party organization or individual that markets and sells products, services or technologies for a manufacturer or service provider via a partnering relationship.
Some FAQ About Channel Partner
This FAQ Asked By Channel Partners Before
Joining MSOFT Pvt Ltd, Pune.
- Tell me about your company, history and vision for the
About Company :
MSOFT is one of the 25 fastest growing IT services companies in India
as per the CEO Magazine. MSOFT provides next generation Cloud Products and IT
Outsourcing Services for our international and domestic clients.
MSOFT is having the strong presence in the domestic and global market since
- In 2018, we stepped ahead in the business area of IT outsourcing deliver our services
to international clients. In 2014, we have entered in to the software cloud product
development where we have targeted the Healthcare,Academic and Hospital Domains.
Our vision is to innovate next generation products and services from a concept to
- How much demand exists for your products?
Our team has been acquiring the requirements and problems from the mentioned domains
by visiting many Hospitals, Academic Institutes, Societies and Restaurants and successfully
launched the real time software products such as AROGYAM, GPOPD (For Hospital
Management), AMS (For Academic Management), SMS (For Society Management), AroApp
(For Patients Appointments), BioConnect (For Automatic Attendance), Digital Placards
(Digital Displays). And our products are successfully running across various clients in India.
All our solutions are scalable, flexible and cost effective. We have achieved remarkable
success in establishing our self as a leading IT Company in Pune, India.
- Who is the competition and why are you better?
MSOFT believes in delivering value based services and this is the main reason for the next
party to want to have our services and products. Even though there are many competitors
with the same domains and related software products but our products have been gaining
remarkable feedbacks & satisfactions from our existing clients. We are confident to have the
same from our future clients since we assure our clients the best quality software products
developed with extremely advanced & realtime features, and with completely new
technology. Also we provide lifetime support for their maintenance.
- Tell me about your success in other markets with other distributors.
MSOFT has achieved the great height of success in these recent years because of the collaborations with different distributors. MSOFT has 19 Channel Partners, all in different
areas of regions in India. And successfully launched 7 products up til now.
- What is your long term Channel Strategy?
MSOFT strategizes to recruit as much as channel partners from various regions in
upcoming future and believes in continuous growth. MSOFT welcomes to passionate
people who will have the integral part in achieving many more successful collaborations for
- What support will I receive?
We provide full technical support as well as marketing material as per our channel partner
criteria based on basic, silver, gold, platinum, and associate types that are mentioned in our
channel partner agreement. Also the training demos for the product overviews will be
provided by the company.
- What level of resources do you expect from me?
We expect our channel partner to be active throughout his/her agreement time span. Since
the partnership costs no charge, all the resulting expenditures while dealing and visiting the
clients will be managed by the channel partner himself/herself.
- What sales should I realistically expect in the next 12 months?
MSOFT recruits the person as a channel partner who will be wishing to work with passion,
activeness, honesty and integrity. MSOFT motivates the channel partner to bring as much
as client leads for the products from his/her area.
- Do you have a contract that I can review?
Yes, only after submitting your personal details with identity proof and address proof.
- What are the most important segments or applications I should target?
Our products are for Hospitals, Clinics, Schools, Colleges, Universities and Societies.
Therefore they will be our target after identifying their requirements of software product
for the respected management activities.
- I belong to another field, How will I be trained to sale your products?
The training demo will be provided by the company before you start your work. Also time
to time solutions will be provided by our team as you come to face any problem regarding
the products, clients, sales or marketing.
- The clients I visit already having another software, how to manage this situation?
In this case, the channel partner will have to try to convince them to have a demo for a
comparative analysis with their existing software product with ours.
- How will be your sales process?
The recruited channel partner will have to execute a separate sales process in his rigional
area, in which he/she will have to try to find the leads, visit or contact them, and close the
leads by their own. If channel partner finds any lead, they will have to first try to collect all
the details from them and inform the lead details to MSOFT business development
department so that it will too be trying to deal with that client or party. MSOFT provides
complete support while dealing with the client or having their follow ups time to time.
MSOFT will provide solutions to your problems while negotiating, marketing, taking follow
ups, closing deals or collecting the payments. The responsible channel partner will have to
collect the payment from client party after closing the deals.
- What values do you provide in your sales process?
During the sales process of the MSOFT products we maintain the transparent interaction,
clearcut communication with the client/party, fast product status updates for the channel
partners to keep track of all the products that they will be introducing to the client/party.
MSOFT sales process is completely a team activity.
- What should we do to make our products & services leapfrog ahead and stand out
among the competitors’ products?
Our products are based on the values like honesty, quality, authenticity, reliability,
integrity, confidentiality, relationships, support, trust, etc. Hence we will have to keep
trying to maintain these things constant for all of the times.
- How often do you want to be contacted by us? In what form (i.e, email or
telephone)? In what information are you most interested?
The follow ups will be taken by our team often before and after you inform us about the
lead. We are interested in all the information about the client or the next party such as
Name, Address, City, Contact no, Email Id,Postal Code,etc. The channel partner will also
have to recognise whether the next party you have visited or contacted with is interested in
purchasing our product by his/her side and then inform to the
- Why your channel partnership will be beneficial for us?
Our channel partnership does not cost any prefund by the channel partner. It is totally free.
And the commission for the channel partners will be from 15% to 60% dependent on the
- I’m a previous partner, do I have to sign a new reseller agreement with MSOFT?
The period of the CP agreement is for 1 year. During this period, Company will be
observing your work as well as dedication towards it. After the termination, it will be
company’s decision for you to continue the partnership with you in future or not. The
recruited channel partner must be active throughout his agreement period to be the
continuous channel partner in the upcoming years too. The CP agreement will be
renewed then only.
- Which documents are required for CP program?
Details about whether the person is going to work as an individual or as an organization
/company/ firm, Their details such as Name of Company/ Person, Trading Name if
different, Company Registration/ Person, Address 1, Address 2, City, State/Province,
Country, Phone, Fax, Web, Administration Contact (Name, Position, Email, Phone),
Sales/Marketing Contact (Name, Position, Email, Phone), Company Registration Id, Pan
Card Details and Adhaar Card Details. Address Proof and Identity Proof i.e, Adhaar Card/
Pan Card/Driving License.
- Is it Target Based?
It is not particularly a target based program for channel partners but we expect you to close
as much as client leads by your side. It will only create the enumeration.
- When will be the commission paid?
Partner commission will be given against only software license cost. It doesn’t include
Hardware, cloud data centre charges, project management, installation and commissioning.
Company will share license key with partner after receiving the 30% amount of purchase
order. In case of product consisting hardware, company will deliver the hardware after
100% cost is deposited to company. Commission will be paid on the immediate basis as
soon as the check will be cleared by the client side.
- Whom should I contact regarding questions about my commission?
You can contact to our finance department for any queries regarding commission.
Contacts & Address Details: firstname.lastname@example.org
Mayuresh Soft-Tech Pvt. Ltd.
‘Office No:85, 6th Floor, ‘A’ Wing,
K K Market,Pune Satara Road,
Pune- 411 043
- 1 20 4125 5050 / 91 20 4130 5050
- Or For Contact Or Live Chat Please Visit